BUSINESS ABROAD: Electronics from Germany

Twelve years ago Max Grundig was just another drummed-out German quartermaster private, with a headful of ideas and a handful of tools. But he had neither money nor shop with which to put them to work. Today Grundig is Germany's No. 1 radio-set maker, claims to be Europe's biggest. At 48 he is owner and ram-rodding boss of a 13,000-worker, six-plant electronics business that last year grossed some $50 million on sales of 900,000 radios, TV sets, phonographs and recorders. Almost half were exported, including big shipments to the U.S., where Grundig sets are marketed by Majestic International...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!