INSURANCE: Rebirth for Boston

To Boston's Mayor John B. Hynes, the event all but defied description. "The only thing within my memory that comes anything near it," said he, "was Halley's comet. And that didn't stay very long. This will be with us forever. The city of Boston is about to be reborn."

What Mayor Hynes was cheering about was the unveiling last week of a mammoth project that will cost some $100 million and, on completion in 1962, will spread over twice as big an area as Manhattan's famed Rockefeller Center. The builder: Prudential Insurance Co. of America, second biggest U.S. insurance company...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!