Television: Ph-h-h-t

Memo from Girl Friday: Gossipist Walter Winchell and his radio sponsor have phhht. Happened four weeks ago, even before his splituation with TV, because sponsor, Seaboard Drug Co., feared consequences of columnist's "long series of offensive remarks" about Adlai Stevenson on his weekly newscast. Sponsor kept it quiet to give Mutual time to dig up fresh scratch (WW's weekly take: $5,000), but Winchell began sniping at Seaboard Drug in newspaper column. Sponsor exploded. "Malicious, libelous and untrue," said Seaboard President Harry Patterson. "The man has gone mad."

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!