Radio: 45-19-39

For two raucous weeks, Italy's top TV show, Lascia o Raddoppia (Double or Quits'), which is frankly modeled after the $64,000 Question, rocked the nation. Tempest in the TV pot was balloon-bosomed Maria Luisa Garoppa, 23, a tobacco shopkeeper from northern Italy whose knowledge of Greek drama is only surpassed by her unusual measurements (45-19-39).

No sooner had Maria—dressed in a red lace decollete sheath—given correct answers to eight questions on Greek tragedy (thus qualifying for 640,000 lire, or $1,024) than thousands of televiewers and an excitable press began complaining of her "exuberant body." Harried program directors corralled Italy's top couturiers in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!