The Press: The Unpopular Press

Italy's gilded Communist press, which rode high and mighty a few years ago, was forced to bring out a beggar's tin cup last week. At the start of the Reds' annual Press Month, Party Chieftain Palmiro Togliatti and his lieutenants pleaded anxiously for every reader to contribute generously. Their purpose: "to save the party press." But at the first rallies few Communists and even fewer readers seemed to be listening. The contribution boxes came back only half full. Complained L'Unita, Italy's biggest (est. circ. 390,000) Red daily: "Subscriptions began slowly in contrast with...

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