ADVERTISING: Spiel for Piel

One of the most effective hucksters on eastern TV is a bashful botcher who muffs his lines, meanders off-camera, even mumbles his apologies for intruding on TViewers' time. His name: Harry Piel. Since January, when Harry and Brother Bert made their debut in a series of cartoon commercials plugging Brooklyn's Piel Brothers' beer, they have won such fame that even the most blurb-worn viewers are changing their ways: instead of ducking out when the commercial goes on, Easterners are now turning on their sets to catch the Piel cartoons. Last week, in...

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