INSURANCE: Rainy-Day Refunds

San Francisco's Fireman's Fund, seventh-biggest U.S. fire-casualty-marine insurance underwriter, is often called the West Coast Lloyds. It is willing to take chances on risks that other companies do not handle. The 93-year-old business was founded in San Francisco after the city had burned to the ground six times in 18 months. Fireman's Fund earned its name —and helped ensure its survival—by turning over 10% of its profits as an incentive to San Francisco's volunteer fire brigades. Later it met one of the biggest fire losses ever paid out by a U.S. insurance company: $11 million in claims from the 1906...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!