The best-known products of North Dakota are wheat, livestock, and Lawrence Welk. More than 30 million people tune their TV sets in each week on Welk, 53, and his "Champagne Music" (Sat. 9 p.m. E.D.T., ABC). In less than a year, listeners have boosted his Nielsen rating from a puny 7.1 to an astonishing 32.5. Welk and his 24-piece band are consistently beating the four NBC and CBS shows opposite him (People Are Funny, Jimmy Durante, Two for the Money, It's Always Jan). His delighted sponsor, the Dodge Division of Chrysler Corp.. has renewed his contract and arranged for him to...
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