Publisher's Letter, Mar. 5, 1956

Dear TIME-Reader:

ROBERT W. CAPPS of Honolulu, a retired Hawaiian Pineapple Co. official, recently wrote to Advertising Director John McLatchie: "I am reclining on our lanai, looking out toward the surf . . . and wondering just who is John McLatchie? Is this another synthetic like Betty Crocker, or is he really a person?"

To reply in the same genial mood, John McLatchie waited for his Florida vacation, composed a letter while listening to the surf at Palm Beach. Then he sent it to Capps with a picture (see cut) to prove that he is...