BUSINESS ABROAD: Dishes for Kings

In the backwoods Bavarian town of Selb one day last week, white-aproned workmen finished wrapping 3, 670 dishes fit for a king. They were the first of four shipments of a 14,680-piece, $113,000 dinner service for Saudi Arabia's King Saud. The manufacturer: West Germany's Rosenthal, the world's No. 1 porcelain maker.

Red China. King Saud, whose gold-encrusted china is Rosenthal's biggest order since World War II, had joined an illustrious clientele. Rosenthal has made china for the royal houses of Greece, The Netherlands, Rumania and Iran, for Indian maharajas and Ethiopia's...

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