When General Mills first wanted a face to go with its famed Betty Crocker trademark in 1936, the biggest U.S. flourmaker thought it knew just what kind of woman she should be. The picture by the late Artist Neysa McMein was a dark-haired, bright-eyed young housewife, whose face was framed in a frilly white collar. From 1936 to 1955 General Mills spent an estimated $50 million advertising Betty's face on cake, cooky and biscuit mixes around the U.S. At times, General Mills experimented with Betty, shifting her hairdo, changing her collar. Last week General Mills announced that Betty Crocker...
To continue reading:
or
Log-In
