BUSINESS ABROAD: Sportwagen King

For the crowds of West Germans circulating amidst the gleaming chromium and tingling scent of new leather at Frankfurt's 37th International Automobile Show last week, there was much to be proud of. Flashy B.M.W.'s and new models of such prewar favorites as the Mercedes showed plainly why the revived German automobile industry is gobbling up more and more (21.6%) of the world's export markets.

Star of the show was a postwar newcomer: the Porsche (pronounced Portia), a rear-engined car that looks like an inverted soup spoon. To its 16 models, selling from...

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