SELLING: Propaganda by Mail Order

"You could write thousands of words and not sum up the American way of life as well as the Sears catalogue does. There it is—the American way of life; our clothes, appliances, all in one convenient book." The U.S. Information Agency agrees with this boast by Edward Hardiman, foreign-sales representative of Sears, Roebuck & Co., and has sent 3,500 copies of Sears's 1,444-page fall and winter catalogue to its 225 overseas posts as an official weapon of anti-Communist propaganda.

The Government first began sending abroad a trickle of catalogues from Sears, Montgomery...

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