The Press: History Pays Off

U.S. history, as good historians know, can be as lively as current news—especially when it is handed out in small doses. On the premise that Americans would welcome their history on the installment plan, a new magazine was launched a year ago. Its name: American Heritage. When it started, bimonthly American Heritage had a modest goal: 55,000 copies of every issue, the break-even point. Last week, as Heritage celebrated its first year, the print order was up to 115,500 and the magazine was running well in the black.

To its readers American Heritage offers...

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