MANAGEMENT: In the Pink

In a Detroit nightclub one night last week, the floor show was led by Michigan's Governor G. Mennen Williams and Bridgeport Brass Co.'s President Herman W. Steinkraus. Wearing white smocks, the two bore down on a 12-ft.-by-8-ft. white fiberboard elephant, proceeded to dab the elephant with pink paint. Then, some 550 Bridgeport Brass employees filed past, finished painting the elephant from trunk to tail.

The painting was to celebrate the way that Bridgeport's Steinkraus has turned a white elephant of a factory at nearby Adrian, Mich. into a healthy pink. Bridgeport Brass...

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