Books: Bestseller Revisited, Sep. 26, 1955

THE GREAT MAN (319 pp.)—Al Morgan—Dutton ($3.50).

The boys along Radio Row and Advertising Alley always enjoy biting the hand that feeds them their gimlets and girls. Latest inmate of an Executive Suite to write an exposé of The Hucksters (TV division) is Al Morgan, a senior editor of NBC's Home show. His book is a shoddy production with characters that are walking clichés (lying down, in the case of the females). Its language sounds like Mickey Spillane trying to sound like Hemingway ("I belched. Loud and clear"). Nevertheless, the book has a minor and terrible fascination for what it tells...

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