FOREIGN TRADE: Off to the Fair

In their first appearance at Vienna's International Trade Fair last week, U.S. manufacturers waltzed off with the show.

Serenaded by electric organ and jukebox music, more than 200,000 Viennese were guided around the U.S. pavilion by 18 pretty English-speaking hostesses, stared wide-eyed at exhibits by 77 manufacturers, e.g., Kelvinator's fully equipped kitchen, illustrating every facet of American life. Outside, visitors lined up for free trips on a Bell helicopter, which caused as much stir as a space ship.

By contrast, the Viennese showed little enthusiasm for Russia's permanent pavilion, stuffed with dowdy furs, and autos patterned after outmoded U.S. styles. Applauded...

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