The Press: Sun Up in Chicago

In the battle for newspaper circulation in Chicago, Marshall Field Jr. last week primed a new weapon for his tabloid Sun-Times: Midwest, a 48- to 56-page Sunday rotogravure magazine, to be out next month. Not only does Field want to bring back the 25,000 readers the Sunday Sun-Times lost (present circulation: 587,630) when it boosted the price from 10¢ to 15¢; he hopes to bring in another 25,000 new readers. To run Midwest, Field brought in Veteran Editor Jonathan Kilbourn, 39, who will develop a Sunday magazine different from Parade, which the Sun-Times uses,...

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