Radio: The Busy Air, Jul. 4, 1955

¶ Televiewers will be the first in the U.S. to see Sir Alexander Korda's lavish new movie, Richard III, starring Producer-Director Sir Laurence Olivier. NBC paid $500,000 for the right to one telecast (some time in January) of the $2,000,000 Shakespearean classic, thereby assuring the movie producers of one-quarter of their investment. Since the film's running time is 2 hours and 49 minutes, it will be, with intermissions for advertising, NBC's first three-hour Spectacular. NBC has also paid $250,000, or a quarter of the movie production cost, for one-time telecast rights to another new Korda film. The...

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