The Press: Comic Strips Down

Many a managing editor worries more about his comic strips than his front page. Last week Philadelphia Bulletin Managing Editor Walter Lister gave the editors more to worry about. Said he: "Comics, once regarded as a specific for all circulation ills, are now the sick chicks of the newspaper business." The measure of a strip has long been 50% readership for a good comic, up to 80% for the best., e.g., Dick Tracy, Li'l Abner. But a recent survey in one major U.S. city showed that of 40 strips published, only 13 have 50% readership (v. 20 in 1950). Readership of...

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