RETAIL TRADE: Help for Santa

Moppets who have been watching their parents build boats, houses, planes, and almost everything else in the great do-it-yourself boom (TIME, Aug. 2), are getting a chance to join in the fun. Do-ityourself is the big trend in Christmas toys this year, and children will be able to turn out everything from clocks and racing cars to model battleships. Toymakers are so sure do-it-yourself will be a yuletide hit, that they hope for sales of $1 billion in 1954 for the first time in history.

There are hundreds of new hobby and model...

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