Art: Design for Playing

When his son's second birthday was approaching, a free-lance industrial design consultant named A. F. (for Arnold Ferdinand) Arnold went shopping for toys to give the boy. "I found there was a dearth of creative toys," says Arnold. "Either they were very cold and sterile toys developed through clinical tests, or else they were so damn cute that a child got no fun out of them."

Designer Arnold decided to do something about it. He built his son a hobby horse with a removable head which could be replaced with heads of other animals. It was so popular that Arnold decided to...

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