CORPORATIONS: Dig That Crazy Man

In Chicago, a center of the U.S. television industry, old hands catalogued brash, upstart young Earl W. (for William) Muntz as merely another California screwball when he invaded their city and their business four years ago. They knew that "Madman" Muntz's zany advertising, depicting himself as a lunatic in a Napoleon hat ("I buy 'em retail, sell 'em wholesale. More fun that way!") had made him the used-car king of Los Angeles. But they assumed that the tough TV business would soon drive him really crazy.

The industry is not yet willing to...

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