CORPORATIONS: 3-D Bonanza

In 1940, when Polaroid Corp. got an order for 2,000,000 special eyeglasses for a world's fair exhibit, Polaroid's President Edwin Herbert Land predicted: "The lenses will be used [to view] a three-dimensional Technicolor movie . . . This new movie in Technicolor is believed to be a forerunner of unusual developments in the art of motion-picture production."

By last week, Land's tentative prediction had come true in a way that exceeded even his wildest fancy. In Hollywood's rush to make three-dimensional epics (TIME, Feb. 16), Polaroid is the indispensable company; it is...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!