CORPORATIONS: 3-D Bonanza

In 1940, when Polaroid Corp. got an order for 2,000,000 special eyeglasses for a world's fair exhibit, Polaroid's President Edwin Herbert Land predicted: "The lenses will be used [to view] a three-dimensional Technicolor movie . . . This new movie in Technicolor is believed to be a forerunner of unusual developments in the art of motion-picture production."

By last week, Land's tentative prediction had come true in a way that exceeded even his wildest fancy. In Hollywood's rush to make three-dimensional epics (TIME, Feb. 16), Polaroid is the indispensable company; it is...

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