RETAIL TRADE: Store into Institution

In the heart of downtown Detroit stands the block-square, 25-story building that houses J. L. Hudson Co., the second largest* department store in the world. To Detroiters, Hudson's is an institution. One hundred thousand of them shop there every day. But outside the city, the huge store is hardly known. The four brothers who own and run it, all nephews of Founder J. L. Hudson, have a long-standing rule of no publicity, refuse to see the press, and have had only one group picture taken in their lives (see cut). Their publicity director, in fact, is under orders to "have...

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