Radio: A Sponsor for the Bishop

With his Life Is Worth Living, Bishop Fulton J. Sheen last year proved that a religious TV show could put a dent even in Milton Berle's huge audience. Among the impressed observers was President Ross Siragusa of Admiral Corp., maker of radio and TV sets. Last week Siragusa announced that Admiral will sponsor Bishop Sheen this season on a coast-to-coast Du Mont TV network. Telecaster Sheen's fee for the season: nearly $1,000,000, to be paid to Mission Humanity, Inc. (Bishop Sheen is the national director), a voluntary agency of the United Nations which distributes funds to leper hospitals, orphanages and homes...

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