The Press: Question & Answer

Across seven columns of the pro-Ike New York Times last week ran an ad that demanded in inch-high letters: WHY DOESN'T THE TIMES SWITCH ITS SUPPORT TO GOVERNOR STEVENSON? Bought

($3,500) and written by Mac Cache and Joseph L. Morse, Manhattan book distributors and publishers (Unicorn Press), the ad asked the paper to switch because "there is genuine discord . . . between the Times and the vast majority of its readers." Eisenhower, said the ad, "has gone so far off the deep end politically as to support such men as Rush Holt and Chapman Revercomb, who repulsively stand for what the...

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