When Pillsbury Mills, Inc., second biggest U.S. flour-milling company, began putting its quick mixes for pies and cakes ("just add water") on the market in 1945, sales rose like popovers in a pan. The mix business, both for the home and for bakers, grew so fast that in 1949 Pillsbury opened a new plant. Last week Pillsbury's rewarded Paul S. Gerot, 49, the crack salesman who had put over the quick mixes. It made him president. Gerot, who came to Pillsbury fresh out of Northwestern University and swiftly climbed the ladder as a...
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