In the windy world of radio, few announcers have flown as high as Gordon McLendon, 31. Five years ago Announcer McLendon started a Dallas radio station with one big drawing card: daily broadcasts of major-league baseball games. He paid the major leagues only $1,000 a year for the privilege of broadcasting play-by-play accounts received on a teletype from the East, put the games on the air with dubbed-in sound effects of cheering crowds and the crack of bat against ball. His formula worked; soon other stations in the West and Midwest were clamoring for the...

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