Radio: TV Repertory

Instead of doing a live TV drama just once and then forgetting about it, Broadway TV Theater repeats the same play on five consecutive nights over Manhattan's station WOR-TV. TV producers like the idea because it saves on sets, actors' salaries and programming. Actors like it because it gives them a chance to be seen night after night, just as in the theater, and eases the feverish pressures of TV acting.

The only imponderable was: Would televiewers like it? Last week WOR-TV announced the result of a research test by Pulse: Broadway TV Theater, in its first week on the air, drew...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!