Instead of doing a live TV drama just once and then forgetting about it, Broadway TV Theater repeats the same play on five consecutive nights over Manhattan's station WOR-TV. TV producers like the idea because it saves on sets, actors' salaries and programming. Actors like it because it gives them a chance to be seen night after night, just as in the theater, and eases the feverish pressures of TV acting.
The only imponderable was: Would televiewers like it? Last week WOR-TV announced the result of a research test by Pulse: Broadway TV Theater, in its first week on the air, drew...
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