RAILROADS: The Human Touch

When he became president of the Southern Railway System 14 years ago, Ernest Eden Norris set a goal for himself: humanize the railroad. A longtime railroader who got his start as a telegrapher, Norris had a brash air about him, a funny story for every occasion and a firm belief in the Southern's slogan: "Look ahead—look South!" But the Southern needed more than humanizing; it was deep in debt and losing money fast. Norris decided to fix that, too.

He set up a traveling office in two private railroad cars, with dining room and living quarters, spent most of his...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!