The Press: A Bid for the Enquirer

When one newspaper in a city buys another, it is usually the big paper that takes over the smaller competitor. In Cincinnati last week, the roles were reversed. The smaller afternoon Times-Star (circ. 152,040) was ready to buy the first-place Enquirer, Cincinnati's biggest newspaper, (circ. 185,352 daily, 273,804 Sunday). The Times-Star and Scripps-Howard's Cincinnati Post (circ. 153,283) are neck & neck rivals for second place behind the Enquirer.

The 110-year-old Enquirer, Cincinnati's only morning and Sunday paper, has been on the market for more than three years (TIME, May 3, 1948). Since the...

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