Radio: Color Debut

Of the millions of TV set owners in the U.S., only a few thousand were able to see "the world's first commercial color telecast" last week. Some were specially invited guests who saw the show on CBS colorsets provided in studios in New York, Washington, Philadelphia, Baltimore and Boston. The others were the 1,000 or so ingenious set owners who had built their own adapters and converters for as little as 30¢ apiece (TIME, Jan. 30).

What they saw were 16 TV stars (and even more sponsors and products) crowded into an hour-long display...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!