Of the millions of TV set owners in the U.S., only a few thousand were able to see "the world's first commercial color telecast" last week. Some were specially invited guests who saw the show on CBS colorsets provided in studios in New York, Washington, Philadelphia, Baltimore and Boston. The others were the 1,000 or so ingenious set owners who had built their own adapters and converters for as little as 30ยข apiece (TIME, Jan. 30).
What they saw were 16 TV stars (and even more sponsors and products) crowded into an hour-long display...
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