Business & Finance: Frozen Sunkist

Ever since the start of the $125 million-a-year frozen fruit-juice industry, California has run a bad second to Florida in producing the concentrates. Last week California's 14,500-member Fruit Growers Exchange decided to put its own "Sunkist" trademark on a full line of frozen citrus juice concentrates (lemon, lemonade, grapefruit, orange, orange-grapefruit). To sell the new frozen Sunkist juices the exchange picked an old hand at marketing frozen foods: John I. Moone, 38, founder and president of Snow Crop, among the top frozen-juice producers in the U.S. Moone resigned last week from Snow Crop, along with three other top executives, to form...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!