Ever since the start of the $125 million-a-year frozen fruit-juice industry, California has run a bad second to Florida in producing the concentrates. Last week California's 14,500-member Fruit Growers Exchange decided to put its own "Sunkist" trademark on a full line of frozen citrus juice concentrates (lemon, lemonade, grapefruit, orange, orange-grapefruit). To sell the new frozen Sunkist juices the exchange picked an old hand at marketing frozen foods: John I. Moone, 38, founder and president of Snow Crop, among the top frozen-juice producers in the U.S. Moone resigned last week from Snow Crop, along with three other top executives, to form...
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