PERSONNEL: A Boost for Buster

In St. Louis, the employee newspaper of the Famous-Barr department store broke the news under a notable headline: BUSTER BECOMES OUR PRESIDENT. No further identification was necessary for the employees. Everyone in the store, chief link in the May department-store chain, knows that "Buster" is Morton David May, 36, son of the chain's longtime President Morton J. May and grandson of one of the founders.

A Dartmouth graduate, May was a cameraman before he was a retailer. On vacations from college, he trekked through Japan, Manchuria and Russia, taking motion pictures which were later used by the MARCH OF...

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