Radio: Standing Room Only

Boxing promoters, who have been complaining that TV is ruining the gate at prizefights, had something to cheer about. The Joe Louis-Lee Savold fight (see SPORT), put on without commercial radio or TV, drew to Madison Square Garden a crowd of more than 18,000 fans, a gate of $94,684. Contrast: last month's televised heavyweight championship bout between Ezzard Charles and Joey Maxim in Chicago drew only 7,226.

Movie theater owners, who have also been suffering from TV competition, had their own cheering section. Though not telecast over the air, the Louis-Savold fight was experimentally piped by coaxial cable over closed circuits to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!