Within five weeks of its publication last fall, Thor Heyerdahl's tale of rafting the Pacific, Kon-Tiki (TIME, Sept. 18), climbed to the top of the U.S. bestseller list and has stayed there ever since. Including a Book-of-the-Month Club distribution of 200,000, U.S. sales have topped 375,000.
The Kon-Tiki boom in Britain has been even more remarkable. In a country with a third as many people as the U.S., the book has sold 230,000 copies in eleven months. Another adventure yarn that has been racing Kon-Tiki in British bookstores is Eric Williams' The Wooden Horse (TIME, Jan. 23, 1950), a suspense-tilled story of...
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