BEVERAGES: Bitter Brew

For almost two centuries Arthur Guinness Son & Co., Ltd. has stood on the banks of Dublin's River Liffey and brewed a dark and pungent beer. It is known the world over as Guinness, and it is Ireland's national drink in a country where the average beer consumption is 100 pints a year per person. Therefore, Guinness has been little advertised in Ireland. But last week Dubliners were surprised to see the famous slogan—"Guinness Is Good for You"*—plastered on Dublin's buses. The ads, said Guinness & Co., were not for Irish eyes, but for the benefit of tourists. "After...

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