BEVERAGES: Bitter Brew

For almost two centuries Arthur Guinness Son & Co., Ltd. has stood on the banks of Dublin's River Liffey and brewed a dark and pungent beer. It is known the world over as Guinness, and it is Ireland's national drink in a country where the average beer consumption is 100 pints a year per person. Therefore, Guinness has been little advertised in Ireland. But last week Dubliners were surprised to see the famous slogan—"Guinness Is Good for You"*—plastered on Dublin's buses. The ads, said Guinness & Co., were not for Irish eyes, but for the benefit of tourists. "After...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!