The complaint to the London Times from Reader Peter Allison of Stapley Road, St. Albans, Hertfordshire, was headlined, A CRY FROM THE HEARTH. Reader Allison protested that it was "unforgivable" that "a journal so rich in tradition . . . should fall down on this one vital issue which affects every household in the country." The issue, according to Reader Allison: three times he had tried and three times failed to light his fire with a copy of the Times. If he failed once more, he planned to transfer his business "to a newspaper which shows more readily combustible qualities."
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