The Theater: Hot Ticket

In the Broadway jargon it speaks so well, Guys and Dolls (TIME, Dec. 4) is now "the hottest ticket in town." (Runners-up: South Pacific, Call Me Madam). Because 50 performances of the hit musical were sold out to theater parties before it opened, even the Manhattan ticket brokers are having a hard time getting tickets for Guys and Dolls; for once, they are not much better off than the ordinary playgoer. Last week, to meet the demand, the show's producers went to an extreme that is unprecedented on Broadway: they began selling tickets as far as a full year in advance.


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