Radio: Night & Day

For more than a quarter-century, U.S. radio stations have signed on & off the air with such tiresome technical details (station's frequency, place of business, etc.) as are required by federal law. This week, Manhattan's station WNBC decided to spice up the formalities with "wakeup copy" in the morning and "go-to-bed copy" at night. To do the job, enterprising General Manager Ted Cott commissioned such seasoned phrasemakers as Poet Louis Untermeyer, Novelist Fannie Hurst, Editor Norman (Saturday Review of Literature) Cousins and topflight Radio

Scripters Norman Corwin and Arch Oboler. Samples:

Poet Untermeyer hailing...

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