New Light for Lucky

For years American Tobacco Co.'s Lucky Strikes had held top place on the U.S. cigarette hit parade. But when R. J. Reynolds' Camels nosed them out last year, the men who know tobacco best began to look for changes at the world's largest tobacco company.

Last week the changes came. American's directors filled the board chairmanship which had been unoccupied for 20 years, by moving 72-year-old President Vincent Riggio into it. Into his place they boosted Vice President Paul M. Hahn, 55, a protege of American's late, fabled George Washington Hill, whose brassy salesmanship and irritating radio commercials had put...

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