Business: The Rambler

In the race of the big-car makers to bring out a smaller, cheaper car, Nash this week became the first to hit the market. It unveiled the Rambler, * a small (100-inch wheelbase), trim, five-passenger convertible with an 82-h.p. motor. Most notable feature: the top does not fold down but slides down through heavy steel side-rails like the top of a rolltop desk. The price: $1,808, including radio, heater and air-conditioner, about $300 less than the bigger Ford and Chevrolet convertibles with similar equipment.

Before long, Nash hopes to have Rambler sedans ready to sell, probably in the $1,100 range. Nash is...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!