SELLING: What Zest!

'What Zest'

In London's dignified Connaught Rooms, eleven U.S. businessmen last week tackled a tough job. They were there to persuade 500 members of Britain's Incorporated Sales Managers Association that Britain could sell more goods in the U.S., but only by adopting U.S. methods and working at the breakneck speed of U.S. salesmen.

Arthur H. Motley, president of Parade Publication, Inc. set the "let's-be-realistic" tone of the meeting. The U.S. market, said he, "is rugged [and] competitive ... but it is a huge market and [you] have not even cracked the surface . . ."

Well then, asked a clipped British voice...

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