Militant Macy's

Manhattan's R.H. Macy & Co. last week cut the prices on toasters and 28 other small appliances (mixers, irons, broilers, etc.) an average of 23%. By doing so, the world's largest department store boldly hotted up the fire in its long cold war against Fair Trade laws (TIME, Nov. 15, 1948). Macy's previous efforts to sell merchandise below fixed prices had landed it in court on such Fair Trade charges as price-cutting Doubleday books and offering "Mallinson's pure silk pussy willow dresses" at $8.94 instead of $12.95. Macy's had won on the dresses and this time the Fair...

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