The Press: Merging the Elephants

When an ailing and beloved elephant named Coca was put to death at the

Atlanta zoo three weeks ago, Atlanta's Forsyth Street at once became the scene of a spectacular elephant hunt. On Forsyth Street stand the modern plants of the morning Atlanta Constitution and its evening rival, the Atlanta Journal. Coca had barely stopped kicking when the Journal, biggest paper in the South (circ. 245,033), launched a Page One campaign to collect enough nickels, dimes and dollars from Atlanta's bereaved youngsters to buy a new elephant. The Constitution (circ. 180,948) in turn exhorted...

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