NEW YORK: Wanted: Dairy Clouds

Wanted: Dairy

New Yorkers had been told to give up tub baths for showers, forbidden to wash their cars, urged to go unshaven one day a week; they had been coaxed, wheedled and threatened. All the irritating wartime apparatus of publicity stunts and insistent radio commercials and all the meddling busybodies who liked to demand public sacrifices had been put to work to save the city's dwindling water supply. And still New York City's reservoirs contained only enough water to keep the metropolis going for 90 days. Last week, feeling just a little...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!