Eight-Million-Dollar Baby

Marble-fronted, white and gleaming, the world's largest Woolworth store opened on Houston's bustling Main Street. It cost $8,000,000, is completely air-conditioned, seats 150 at its lunch counter. On opening day, 40,000 Houstonians gawked at the big "History of Texas" mural between the front doors, rode up & down the escalators, kept cash registers ringing. Although most middle-aged people still think of Woolworth's as a "Five and Dime," the Houston store last week showed how great the change has been behind the old familiar red front. There were canaries for $9.95, fishing rods...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!