FRANCE: Does It Pay to Advertise?

It was called an "advertising strike." It was supposed to advertise French organized labor, whose power had seriously declined in the past year, chiefly because most Frenchmen were disgusted by Communist-provoked strikes. Union-membership had dropped off 30% in two years.

To show that it still had some muscle left, the Socialist Force Ouvrère, France's second largest labor federation, called a one-day general strike, set it for a Friday. The Communist-run federation of labor (CGT) gleefully announced that it was going to strike, too, trumpeted that France would never forget its black Friday. As it turned out, strikebound Friday was at...

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